Telecommunications, Media & Entertainment Ad Tech Manager
Our Technology, Media & Telecommunications (TMT) industry practice is powered by one of the world’s largest groups of specialists, alliances with more than 100 global companies, and services shaping the most recognized TMT brands—and helping those brands navigate and thrive in the digital world.
Telecommunications, Media and Entertainment Sector
The proliferation of mobile devices, wireless connectivity, and new media platforms is driving convergence among telecom, media, and entertainment companies. Our Telecom and Media practice helps executives manage and thrive as business models are being transformed and new opportunities arise. We serve companies across media and entertainment including film studios, gaming companies, advertising agencies, publishers, social networks and including Sports business consulting. Our Telecommunications industry practice helps companies maximize growth, mitigate risk and gain a competitive edge.
The team
Advertising, Marketing & Commerce
Our Advertising, Marketing & Commerce team focuses on delivering marketing and growth objectives aligned with our clients brand values for measurable business growth. We do this by creating content, communications, and experiences that engage and inspire their customers to act. We implement and operate the technology platforms that enable personalized content, commerce and marketing user-centric experiences. In doing so, we transform our clients marketing and engagement operations into modern, data-driven, creatively focused organizations. Our team brings deep experience in creative and digital marketing capabilities, many from our Digital Studios.
We serve our clients through the following types of work:
- Cross-channel customer engagement strategy, design and development to include the creation of omni-channel digital experiences across web, mobile, social, physical, AR/VR, voice, gesture, IoT, and video
- eCommerce strategy, implementation and operations
- Marketing Content and digital asset management solutions
- Marketing Technology and Advertising Technology solutions
- Marketing analytics implementation and operations
- Advertising campaign ideation, development and execution
- Acquisition and engagement campaign ideation, development and execution
- Agile based, design-thinking, user-centric, empirical projects that accelerate results
Work You’ll Do
Industry-leading clients. An award-winning culture. Top notch connections. Big opportunities. At Deloitte, you’ll work with the best in the business to solve the toughest problems in business. From learning to leadership, this is your chance to take your career to the next level.
As a Manager, you will lead and deliver small or components of large, complex client engagements that identify, design, and implement creative business and technology solutions for large companies.
Manager level responsibilities include:
- Provide service excellence by identifying key client business issues
- Determine client needs by supplementing the standard assessment techniques and tools with innovative approaches
- Evaluate and validate analysis and developing recommendations for the client in the context of the overall engagement
- You will be expected to implement and oversee the quality of deliverables and effectively manage the team and day-to-day relationships to ensure exceptional performance.
- Managers participate in business development activities.
Qualifications
Required
- 6 plus years of relevant consulting experience in a professional services environment, with a large or boutique consulting firm, or serving as an internal consultant within industry.
- 6 plus years of experience serving clients in the Telecommunications, Media and Entertainment space. Including telecommunications, film studios, gaming companies, advertising agencies, publishers, social networks, sports entities. Industry experience is a must for this position.
- 6 plus experience implementing solutions leveraging a combination of web analytics /digital analytics /customer data analytics, online/interactive marketing, statistical modeling, CRM program implementation, marketing performance measurement, and/or customer strategy.
- Experience in one or more of the following: digital analytics and optimization, statistical modeling, consumer insights, marketing analytics
- Strong knowledge of analytical methodologies for optimizing and evaluating customer campaigns (i.e., segmentation, predictive response models, etc.) as well as a strong knowledge of online marketing and/or CRM best practices
- Experience with Digital Analytics tools (Adobe Analytics, Google Analytics), Tag Management Solutions (Ensighten, Tealium, GTM), A/B & MVT Solutions (Target, Optimizely, Sitespect)
- Experience with data manipulation tools (VBA/Excel Macros, SQL, SAS, SPSS, S-Plus, R, etc.)
- Experience managing at least two large-scale full-life cycle implementations of Digital Analytics solutions, including ownership of the technical solution, management of the overall team and ownership and management of project financials.
- Experience defining analytics strategy, developing analytics requirements, designing and prototyping, testing, training, defining support procedures, and implementing practical business solutions under multiple deadlines.
- Ability to travel 50%, on average, based on the work you do and the clients and industries/sectors you serve
- Immigration: Limited sponsorship may be available
Preferred:
- Proven experience in business development and/or proposal development in support of related specialty areas
- Ability to work independently and manage multiple assignments
- Strong problem-solving skills with the ability to exercise mature judgement
- Demonstrated ability to manage ambiguity and apply problem-solving skills
- Demonstrated ability to employ research and analytical thinking
- Demonstrated capabilities in teamwork and leadership, including the desire and eagerness to mentor and assist in the professional development of junior staff members
- Strong oral and written communication skills, including presentation skills (MS Visio, MS PowerPoint, MS Word)
FY23TMT
FY23TMTC&M, #LI-EJ1