Strategic Marketing Planner Manager

Communications & Public Relations | MARKETING EXCELLENCE
Same job available in 28 locations

Position Summary

Are you a marketing and communications professional who is unafraid to think differently, always going the extra mile, and keeps current on the latest marketing trends? Are you looking to take your skills to the next level? Deloitte’s Government and Public Services (GPS) organization is seeking a Strategic Marketing Planner (SMP) to lead the marketing efforts for our State, Local and Higher Ed (SLHE) sector. If you’re a marketing and communications professional who sees the world differently, finds opportunity where others don’t, and keeps a pulse on the next big trends, then become our partner in growth. Together we’ll discover new ways to transform out-of-the-box ideas into measurable business results for our clients and our company. If you’re ready to make an impact, hit the “apply now” button!

Location: Flexible

The Strategic Marketing Planner (SMP) serves as a trusted marketing advisor to his/her/their business leaders and key stakeholders. In this role, you will be responsible for developing best-in-class strategic marketing plans as well as overseeing campaign delivery for SLHE marketing campaigns.

The Team

Deloitte’s GPS Marketing Excellence (ME) team combines the power of Deloitte’s brand with the most inspired marketing techniques to produce business results for our clients. From campaign strategy to digital strategy to social media to events and seeing campaigns through to execution, we elevate the Deloitte brand and strategic positioning, delivering a cohesive, consistent experience. The team brings together creative and technology skills, business insights, and industry best practices to develop innovative creative assets that engage our clients. It also executes with agility and measurable performance through best-of-breed solutions, centralization of key information and operations, and optimization of data, tools, people and process.


  • Work closely with the business Chief Marketing Officer (BCMO), GPS ME leader, in-house Green Dot Agency (GDA), external vendors, and stakeholders to develop strategic marketing plans and associated campaigns in support of SLHE business priorities

  • Collaborate across Marketing Excellence, other enabling areas, and external vendors in support of campaign activities and tactical management including:

    • Support the development of strategic briefs (business cases) for potential marketing campaigns as well as leadership approval process

    • Help manage the overall portfolio of campaigns and activities, plan and manage budgets to ensure proper prioritization and utilization of resources in conjunction with the GDA

    • Own and execute key pieces of campaigns to help position Deloitte’s brand in the market

    • Define metrics and KPIs to assess campaign success, activity and channel levels to inform future tactics

    • Compile, analyze and present campaign ROI with stakeholders

Skills and Competencies:

  • Understanding of the state, local government and higher education communities and its strategies, with a focus on brand strategy, client engagement, and immersive experience

  • Able to think big and design campaign strategy as well as see it through execution

  • Understanding of experiential technology and ways to connect it to client needs

  • High level of comfort with ambiguity and fluid priorities; ability to manage multiple and complex priorities

  • Ability to make connections in highly matrixed environment, with eye on collaboration and integration

  • Strong persuasive communication skills; able to gain consensus through influence and pivot when warranted

  • Ability to build relationship and collaborate in a virtual environment

  • Confident executive presence and communication; adept at managing up



  • 10+ years of experience in marketing, with a focus on B2B marketing and communications strategy and planning

  • Undergraduate degree, with a focus in Marketing, Communications or a related business field

  • Deep understanding of integrated marketing and communications strategies and how they come together to provide measurable results

  • Experience with Digital and Social media strategy, writing, and analysis

  • Experience building content marketing strategies and campaigns

  • Experience delivering integrate marketing campaigns that build brand awareness, client engagement and enhance issue positioning to influence wins

  • Critical thinking and self-motivated: Comfort with ambiguity, resourceful, and able to think about the big picture and apply critical thinking to bring ideas to stakeholders

  • Writing: Comfort with drafting different types of content

  • Thoughtware Execution and Commercialization: Design facilitation, editing, internal and external announcements, web postings, etc.

  • Digital Campaigns: Experience managing media buys and vendor relationships for sponsored content opportunities

  • Content Development: Develop and edit content and collateral material and refreshing website content for consistent messaging and clear voice

  • Event Management: Includes strategy, planning logistics, invitations, registration, conference materials and on-site assistance to create an experience

Travel up to 15% (While 15% of travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)

Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.

Our people and culture

Our diverse, equitable, and inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and perspectives, and bring more creativity and innovation to help solve our client most complex challenges. This makes Deloitte one of the most rewarding places to work. Learn more about our inclusive culture.

Professional development

From entry-level employees to senior leaders, we believe there’s always room to learn. We offer opportunities to build new skills, take on leadership opportunities and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career. Learn more about our commitment to developing our people.

As used in this posting, "Deloitte" means Deloitte Services LP, a subsidiary of Deloitte LLP. Please see for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

Requisition code: 27277


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