Social Media Analyst - Solution Analyst

Management Consulting | Customer & Marketing
Same job available in 3 locations

Position Summary


We’re looking for curious, motivated, and team-oriented individuals to join our growing Government & Public Services Marketing & Advertising practice, with a particular focus on digital media. As a member of this team, you’ll play a critical role in helping government, non-profit, and educational institutions shape how they engage with the customers and stakeholders. You’ll have a wide variety of responsibilities depending on the particular client and their needs, ranging from identifying strategies to reach niche audiences online to configuring approval workflows in a social media management tool.

 

Work you’ll do

 

* Identify target audiences & campaign goals

* Develop tactics to reach niche audiences

* Determine engagement strategy across owned and paid digital channels

* Coordinating with creative teams to develop key messaging, content & copy

* Identify search terms and develop keywork queries

* Configure social listening dashboards

* Configure social media monitoring workflows and business rules

* Manage content placement, potentially coordinating with third-party agencies

* Develop reports to track performance across owned and paid channels

* Identify emerging trends, critical issues, key influencers, and opportunities for improvement

* Evaluate results and develop insights and recommendation to aid clients in updating their communications & outreach strategies

 

The team

 

Advertising, Marketing & Commerce

 

Our Advertising, Marketing & Commerce team focuses on delivering marketing and growth objectives aligned with our clients’ brand values for measurable business growth. We do this by creating content, communications, and experiences that engage and inspire their customers to act. We implement and operate the technology platforms that enable personalized content, commerce and marketing user-centric experiences. In doing so, we transform our clients’ marketing and engagement operations into modern, data-driven, creatively focused organizations. Our team brings deep experience in creative and digital marketing capabilities, many from our Digital Studios.

 

Qualifications:

 

Required Skills:

* Familiarity with social media monitoring and management tools, such as Sprinklr, Salesforce Social Studio, Sprout Social, Hootsuite, etc.

* Familiarity with social media channels - Facebook, Twitter, TikTok, Instagram, etc.

* Social media strategy and management

* Digital strategy

* Paid social advertising strategy & campaign execution

* Content management

* Social media analytics

* Audience segmentation & targeting

* Communications strategy

* Search query development

 

Additional U.S. Delivery Center Requirements

* Must be willing to live and work in the Lake Mary, FL, Mechanicsburg, PA, or Gilbert, AZ area

 


 

 

From <https://deloitteus.avature.net/#Job/18601

Our people and culture

Our diverse, equitable, and inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and perspectives, and bring more creativity and innovation to help solve our client most complex challenges. This makes Deloitte one of the most rewarding places to work. Learn more about our inclusive culture.

Professional development

From entry-level employees to senior leaders, we believe there’s always room to learn. We offer opportunities to build new skills, take on leadership opportunities and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career. Learn more about our commitment to developing our people.


As used in this posting, "Deloitte" means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

Requisition code: 24574

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