Are you a creative thinker who loves to be on the cutting edge, solving problems though innovative technology solutions? Are you passionate about customer strategy, digital design, marketing, and platform development? Our Customer & Marketing Offering Portfolio integrates the differentiated customer and marketing businesses that support the mission-critical goals of federal, state and local government agencies, and higher education institutions. By joining our team, you will play a vital role in making an impact for our clients and the people they serve through our growth strategy, enhanced user experiences, and engagement through the entire lifecycle of customers’ interactions with the public sector.
The team
Advertising, Marketing & Commerce
Our Advertising, Marketing & Commerce team focuses on delivering marketing and growth objectives aligned with our clients’ brand values for measurable business growth. We do this by creating content, communications, and experiences that engage and inspire their customers to act. We implement and operate the technology platforms that enable personalized content, commerce, and marketing user-centric experiences. In doing so, we transform our clients marketing and engagement operations into modern, data-driven, creatively focused organizations. Our team brings deep experience in creative and digital marketing capabilities, many from our Digital Studios.
We serve our clients through the following types of work:
- Cross-channel customer engagement strategy, design, and development (web, mobile, social, physical)
- eCommerce strategy, implementation, and operations
- Marketing Content and digital asset management solutions
- Marketing Technology and Communication Technology solutions
- Marketing analytics implementation and operations
- Acquisition and engagement campaign ideation, development, and execution
- Agile based, design-thinking, user-centric, empirical projects that accelerate results
Work you'll do:
Marketing and advertising analytics are at the forefront of guiding data-driven strategies by leveraging emerging technologies, keen analytical abilities, and a laser focus on addressing the client’s business initiatives, rooted in data. Marketing and advertising analytics are a critical influencer in what drives marketing success and is in constant exploration for clients as the discipline of a data-first mentality evolves marketing.
The Functional Lead is responsible for the prioritization, selection, and functional design of new Marketing Cloud campaigns, collaborating with key stakeholders and business customers to refine SFMC needs and objectives.
Key responsibilities include:
- Co-lead CR and funding tracker with technical lead
- Co-own project plan and roadmap with technical lead
- Oversee functional aspects of all campaigns including functional discovery, design, functional QA, functional testing, functional cutover, etc.
- Manage day-to-day activities and performance of functional team
- Lead campaign prioritization sessions with the client and manage campaign backlog
- Own new or ad hoc campaigns as needed
- Oversee impact reports, bi-weekly reports, and monthly M&O reports
- Communicate key go-live updates, risks, project status, etc. to the client
- Manage functional hours and confirm team is fully utilized
Qualifications
Required:
- Bachelor’s degree required, preferably in the field of communications, creative writing, journalism, public relations, or something similar
- 4+ years of experience in email marketing campaign strategies and reporting
- 2+ years of experience collaborating with key stakeholders and business customers to refine SFMC needs and objectives and develop new Marketing Cloud campaigns
- Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future
- Ability to travel 20 - 50%, on average, based on the work you do and the clients and industries/sectors you serve
Preferred:
- 2+ years of audience discovery and segmentation, measurement, modeling strategy, and data quality
- Knowledge of paid, owned, and earned media advertising, with a focus of analytical expertise in one or more of the following: omnichannel, media (display, paid search, programmatic, paid social), organic social, social listening/trend identification, site, app, email/CRM, voice of the customer/brand studies, or SEO
- Experience supporting and/or leading delivery teams while partnering with internal cross-functional teams
- Strong client facing experience
- Possess strong time management skills to ensure accurate delivery while leading a single workstream and a team of analysts
- Knowledge of industry trends and upcoming changes in marketing measurement best practices
Information for applicants with a need for accommodation:
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