Pursuit Marketing Manager —Government & Public Services

Advertising, Marketing & Commerce | GPS Client Excellence
Same job available in 6 locations

Atlanta, Georgia, United States

Boston, Massachusetts, United States

Chicago, Illinois, United States

Dallas, Texas, United States

Philadelphia, Pennsylvania, United States

Washington, District of Columbia, United States

Position Summary

Pursuit Marketing Manager —Government & Public Services (GPS) (L5)

Location is flexible – Preference for Atlanta, Boston, Chicago, Dallas, Philadelphia, Washington, DC

Do you thrive in a fast-paced and collaborative environment, working with colleagues in a virtual/hybrid setting, to meet business and client needs? If so, we’re looking for a strategic marketer who is curious, passionate, inquisitive, and proactive in terms of driving ideas and innovation to join our team of professionals in delivering strategic and tactical leadership of large, complex, and transformational Government and Public Services market opportunities. 


The ideal candidate will be an experienced marketing professional who possesses a strategic mindset with a demonstrated ability to work collaboratively with sales executives, pursuit executives, account executives, and other individuals at all levels of a matrixed organization to execute integrated marketing campaigns that help position Deloitte to grow and win business in the highly competitive government and public services marketplace. 


Attributes you possess: 


Entrepreneurial. Strong sense of accountability and ownership, with an ability to manage your business and clearly communicate your results back to the organization. 


Energy and Creativity. Strong business acumen and ability to prioritize. Equal parts creative and analytical. 


Leader. Ability to work in a cross-functional role and influence the direction and focus of projects. 


Service Minded. Experience acting as a liaison between Pursuits, Sales, and Marketing teams. Experience working on large complex marketing campaigns and strategy. 


Work you’ll do: 

The Government and Public Services (GPS) Marketing Manager will establish the methodology and strategy for how Marketing supports large government pursuits (>$400M), targeting key government and public services buyer personas. This role will collaborate closely with the GPS leaders and Pursuit Center of Excellence to develop pursuit strategy and increase client understanding of Deloitte’s capabilities and eminence through hyper-customized messaging to government and public services buyers and influencers to increase win rate and grow revenue. 



  • Drive demand generation during the pursuit and business development process for GPS’s largest, most strategic pursuits.  Capitalize on the long procurement cycle to identify, score and nurture leads, develop client-customized content for key buyers, and lead demand-gen campaigns. 
  • Work with pursuit teams to develop and articulate value proposition and pursuit strategy 
  • Execute digital and social media marketing campaigns and activities to nurture and accelerate opportunities from interest to closed deals 
  • Research and identify ways to personalize and customize campaigns  
  • Develop and institutionalize Marketing support for GPS’s largest, most strategic pursuits. Determine engagement during pursuit lifecycle (18+ months top priority deals to final client buying decision) 
  • Measure impact of marketing on large, strategic deals. Gather ROI data and inputs data into standard reports, focusing on data accuracy, storytelling, outcomes, etc.  



  • 3+ years working with government and public services clients 
  • Experience developing strategies for reaching a diverse audience of leadership personas in the government and public services space 
  • Ability to effectively communicate and work across a broad array of stakeholders (e.g. account leaders, proposal leaders, proposal authors, and Business Development personnel) 
  • Experience with digital marketing concepts spanning advertising, SEO, website development and design concepts, digital marketing techniques, including audience segmentation, and persona-based campaigns 
  • Demonstrated creation and implementation of comprehensive social media plans for organic and paid social campaigns 
  • Strong executive presence, professional client service manner, and demonstrated ability to take initiative, confident 
  • Creative mindset with passion and drive to foster innovation in marketing and communications. Able to manage creative teams and give strategic direction to advance brand position in the market 
  • Strong negotiation and persuasion skills: able to gain consensus through influence and is comfortable with ambiguity across multiple senior stakeholders  
  • Detail-oriented with excellent follow-through skills and able to manage and execute multiple projects and stakeholders simultaneously 
  • Strong team player with the ability to work in a matrixed organization with a hybrid/virtual team 
  • Able to manage client expectations across multiple projects and collaborate across multiple teams simultaneously 
  • Proficiency in MS Office Products including Word, Excel, PowerPoint, Team and SharePoint




Our people and culture

Our diverse, equitable, and inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and perspectives, and bring more creativity and innovation to help solve our client most complex challenges. This makes Deloitte one of the most rewarding places to work. Learn more about our inclusive culture.

Professional development

From entry-level employees to senior leaders, we believe there’s always room to learn. We offer opportunities to build new skills, take on leadership opportunities and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career.

As used in this posting, "Deloitte" means Deloitte Services LP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

Requisition code: 80746


Caution against fraudulent job offers!

We have been informed of instances where jobseekers are led to believe of fictitious job opportunities with Deloitte US (“Deloitte”). In one or more such cases, false promises of actual or potential selection, or initiation or completion of the recruitment formalities appear to have been or are being made. Some jobseekers appear to have been asked to pay money to specified bank accounts of individuals or entities as a condition of their selection for a ‘job’ with Deloitte. These individuals or entities are in no way connected with Deloitte and do not represent or otherwise act on behalf of Deloitte.

We would like to clarify that:

  • At Deloitte, ethics and integrity are fundamental and not negotiable.
  • We are against corruption and neither offer bribes nor accept them, nor induce or permit any other party to make or receive bribes on our behalf.
  • We have not authorized any party or person to collect any money from jobseekers in any form whatsoever for promises of getting jobs in Deloitte.
  • We consider candidates on merit and that we provide an equal opportunity to eligible applicants.
  • No one other than designated Deloitte personnel (e.g., a Deloitte recruiter or Deloitte hiring partner) is permitted to extend any job offer from Deloitte.

Anyone who at any time has made or makes any payment to any party in exchange for promises of job or selection for a job with Deloitte or any matter related to this (including those for ‘registration’, ‘verification’ or ‘security deposit’) or otherwise engages with any such person who has made or makes fraudulent promises or offers, does so (or has done so) entirely at their own risk. Deloitte takes no responsibility or liability for any such unauthorized or fraudulent actions or engagements. We encourage jobseekers to exercise caution.