Are you a creative thinker who loves to be on the cutting edge, solving problems though innovative technology solutions? Are you passionate about customer strategy, digital design, marketing, and platform development? Our Customer & Marketing Offering Portfolio integrates the differentiated customer and marketing businesses that support the mission-critical goals of federal, state and local government agencies, and higher education institutions. By joining our team, you will play a vital role in making an impact for our clients and the people they serve through our growth strategy, enhanced user experiences, and engagement through the entire lifecycle of customers’ interactions with the public sector.
Work you’ll do
- Manage media campaigns and reporting with strong focus on digital platforms to include Meta, Google Ads, and more.
- Supervise the performance of and personally perform hands-on-keyboard buying and trafficking across Meta, Google Ads, and more.
- Craft annual media strategy & guidelines for the client based on competitive marketplace, media trends, consumer insights, and client communication objectives
- Collaborate with Strategy team to identify and evaluate new-to-market media proposals, technology, trends for the client and internal teams
- Work closely with creative, production, and account teams to launch and successfully execute campaigns.
- Analyze the performance of assigned campaigns, making team approved strategy recommendations to improve effectiveness
- Identify potential client issues and work with team to develop solutions
- Support in the planning and implementation of traditional campaigns (e.g., outdoor media) from initial brief through to post campaign analysis
The team
Deloitte’s Government and Public Services (GPS) practice – our people, ideas, technology and outcomes—is designed for impact. Serving federal, state, & local government clients as well as public higher education institutions, our team of over 15,000+ professionals brings fresh perspective to help clients anticipate disruption, reimagine the possible, and fulfill their mission promise.
The GPS Advertising, Marketing, & Commerce (AM&C) offering helps public sector clients connect with the people, stakeholders, and citizens they serve. Our team works with agencies to transform, elevate, and modernize constituent-government experiences. GPS AM&C creates brands, develops content, and implements best-in-class marketing strategies to inspire engagement, influence behavior, and drive adoption across the country.
Qualifications
Required:
- Bachelor's Degree required in Marketing, Advertising, Communications, or similar field
- 5+ years of experience leveraging paid, earned, and owned media strategies and media planning with 2+ years of experience in a supervisor / team lead role
- Experience successfully developing and managing complex campaigns
- Hands-on-keyboard digital media buying expertise with focus on digital platforms (e.g. streaming), social media (e.g., Meta) and Google (e.g. YouTube, Search).
- Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future
- Ability to travel 20 - 50%, on average, based on the work you do and the clients and industries/sectors you serve. Note: the ability to travel is required but travel is not expected for the initial project assignment associated with this opportunity and significant travel is generally considered rare within this offering.
Preferred:
- Ability to clearly and effectively communicate and present analysis, findings, and recommendations for marketing campaigns internally and to the client
- Understanding of 3rd party tracking and serving technologies
- Traditional planning experience (e.g. outdoor media, TV).
- Additional experience leading Marketing Technology-specific client strategy
Information for applicants with a need for accommodation: https://www2.deloitte.com/us/en/pages/careers/articles/join-deloitte-assistance-for-disabled-applicants.html
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