Marketing Program Management Leader-Deloitte’s Green Dot Agency

Advertising, Marketing & Commerce | MARKETING EXCELLENCE
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Position Summary

Marketing Program Management Leader-Deloitte’s Green Dot Agency

Are you a marketing professional who is unafraid to think differently, always operates strategically and courageously, keeps current on the latest trends, and is a team player who can build programs tied to business objectives? Are you interested in fostering integrated, cross-channel marketing teams and work that advances the Deloitte brand and delivers on strategic objectives? Do you thrive in a fast-paced environment, working with colleagues in a virtual setting, to meet business and client needs? 

The Marketing Program Management Leader will lead the Marketing Program Management (MPM) and Producer teams in the oversight, management, operations, and execution of marketing campaigns, as defined by Deloitte’s US CMO and Business Chief Marketing Officers (BCMOs). Employing agile methodology, the MPM team works in close collaboration with Marketing Excellence (ME) team members scoping and executing campaigns and related projects on behalf of the firm. They maintain a deep understanding of their assigned book of business and key relationships and are responsible for leading the integrated agency team of creatives, communications, strategy and producer professionals in the execution of campaigns, managing scope, resourcing, schedules, budgets, risks, issues, decisions, and interim milestones across all parties for campaign execution. As well as working very closely with their in-house marketing and agency team members, the MPMs also engage external resources as needed.

MPMs maintain a deep understanding of their assigned book of business and key relationships, serve as strategic advisors to their marketing and agency colleagues and are responsible for leading campaign teams in resourcing the day-to-day management of campaigns, managing scope, schedules, budget risks, issues, decisions, and interim milestones across all parties.

The Producer team manages the full production process for complex deliverables leveraging their deep expertise in design and delivery of engaging and innovative live, virtual, digital and mixed-media experiences (ex. events, webcasts, Deloitte.com, video, and photography).

A successful candidate for this role will have a passion for transformative ideas without the fear of failure, understanding the power of cross-functional teaming, empathy for our clients and colleagues, and a true sense of community with a commitment to bring people together to make great things happen. This role is the equivalent to an SVP, Account Director in the broader agency marketplace.

 Core Responsibilities and Accountabilities

  • Oversee the team of Marketing Program Directors, Executive Producer, and their teams, and - providing leadership support of agilely developed and executed world-class campaigns
  • Inspire, grow, and develop the team; coach and manage others to maximum potential; take initiative to develop training and career progression mechanisms
  • Foster a results-driven culture that embraces agility, innovation, collaboration, creativity, and trust, in addition to continuous improvement and business management principles
  • Set aggressive, yet achievable, performance goals for self and team; understand all relevant ME performance measures and achieve goals set forth for ME
  • Drive transformational, strategic initiatives across the team and ME as we continue to evolve as a marketing organization
  • Exemplify ME’s cultural values (Be bold | Driven by the why | Anticipate, act, adjust|Be Proud of your superpowers | Finding Joy in all we do | In team we trust) , drive quality work, and motivate team by creating a positive, collaborative and inclusive environment
  • Demonstrate deep understanding of the breadth of ME’s offerings and how best to leverage to optimally meet business needs
  • Play pivotal integration role to ensure deep stakeholder understanding and consistent knowledge of marketing’s agency services and appropriate application / implementation of established best practices and offerings
  • Partner with Deloitte’s US CMO, BCMO teams, Brand and Sponsorship, Creative, Strategy, and Communications leaders to create effective marketing strategies, execution plans, and measurement
  • Collaborate demonstratively building relationships of confidence and trust with their fellow leaders across Strategy, Creative, Communications, Brand and Sponsorship, Operations and BCMOs; fostering a “one team” culture
  • Lead with a client service focus, providing targeted, actionable insights across ME
  • Apply future-forward B2B marketing principles like Demand Generation, data-driven marketing, journey orchestration, and segmentation and initiatives and campaigns in partnership with cross-functional SMEs
  • Provide input, direction, and strategy related to key aspects of Agile methodology
  • Manage team resources, budgets, staffing, resource allocation/utilization

Qualifications

  • 15+ years of experience in marketing, with a focus on marketing strategy, planning, and leadership - can include brand management, advertising, account management
  • Bachelor's Degree preferred
  • Deep experience building, leading and developing teams
  • Passion for doing innovative work that demonstrably delivers business impact
  • Deep understanding and appreciation for marketing and agency management principles, structure and capabilities, a client-centric approach, operations, and digital trends
  • Budget and time management leadership
  • Understanding of creative design, production management, delivery channels, and marketing technology stacks
  • Knowledge of modern B2B marketing strategies and implications for process, data, tech, and people
  • Working knowledge and practical experience with Agile ways of working
  • Written and verbal communications and presentation skills necessary to work across numerous organizational units and layers and communicate marketing value to non-marketing stakeholders
  • Proven ability to successfully navigate and succeed in a matrixed organization
  • Ability to manage and motivate others, with strong persuasive, analytical, project management, and organizational skills; able to gain consensus through influence and negotiation
  • Ability to create collaborative working environment within and across teams
  • Ability to take the initiative, drive continuous improvement, and effectively handle several work threads at any given time
  • Experience in advancing the organization’s mission and identifying opportunities and turning them into realities as an active member of the leadership team
  • Apply effectively a disciplined and focused work approach, keen attention to accuracy and detail
  • Masterful at problem-solving complex issues
  • Navigate and address crisis management as required
  • Exceptional client relationship management skills
  • Ability to thrive under pressure
  • High degree of self-confidence, poise, maturity, discretion, diplomacy, and empathy
  • Exemplary integrity and personal accountability
  • Deep experience in coaching and mentoring
  •  Ability to travel 0-25%, on average, based on the work you do and the clients and industries/sectors you serve
  • Level: SM2 with potential to become Managing Director eligible
  • Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.  The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled.  At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case.  A reasonable estimate of the current range is $126535 - $259830. 

You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

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Our people and culture

Our diverse, equitable, and inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and perspectives, and bring more creativity and innovation to help solve our client most complex challenges. This makes Deloitte one of the most rewarding places to work. Learn more about our inclusive culture.

Professional development

From entry-level employees to senior leaders, we believe there’s always room to learn. We offer opportunities to build new skills, take on leadership opportunities and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career.


As used in this posting, "Deloitte" means Deloitte Services LP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

Requisition code: 132421

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