Marketing Lead

Marketing and Communications | Digital Marketing
Same job available in 2 locations

Baltimore, Maryland, United States

Rosslyn, Virginia, United States

Position Summary

Are you a creative thinker who loves to be on the cutting edge, solving problems though innovative technology solutions? Are you passionate about customer strategy, digital design, marketing, and platform development? Our Customer & Marketing Offering Portfolio integrates the differentiated customer and marketing businesses that support the mission-critical goals of federal, state and local government agencies, and higher education institutions. By joining our team, you will play a vital role in making an impact for our clients and the people they serve through our growth strategy, enhanced user experiences, and engagement through the entire lifecycle of customers’ interactions with the public sector.

The team

Our Advertising, Marketing & Commerce team focuses on delivering marketing and growth objectives aligned with our clients’ brand values for measurable business growth. We do this by creating content, communications, and experiences that engage and inspire their customers to act. We implement and operate the technology platforms that enable personalized content, commerce, and marketing user-centric experiences. In doing so, we transform our clients marketing and engagement operations into modern, data-driven, creatively focused organizations. Our team brings deep experience in creative and digital marketing capabilities, many from our Digital Studios.

 We serve our clients through the following types of work

  • Cross-channel customer engagement strategy, design, and development (web, mobile, social, physical)
  • eCommerce strategy, implementation, and operations
  • Marketing Content and digital asset management solutions
  • Marketing Technology and Communication Technology solutions
  • Marketing analytics implementation and operations
  • Acquisition and engagement campaign ideation, development, and execution
  • Agile based, design-thinking, user-centric, empirical projects that accelerate results

Work You’ll Do

  • Lead the team in crafting marketing, communications, and public affairs solutions for the client’s program
  • Lead and manage the relationship with the client
  • Collaborate with other Deloitte employees and subcontractor teams to develop LOE for marketing and communications tasks
  • Work closely with Web Lead to maintain the client program website

Qualifications

Required:

  • Bachelor’s Degree in communications or related field
  • 4+ years of experience facilitating the execution of integrated public affairs and communications campaigns
  • Government Consulting experience
  • Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future
  • Ability to travel 20 - 50%, on average, based on the work you do and the clients and industries/sectors you serve

Preferred:

  • 3+ years of experience creating digital campaigns and designing web and print content from concept phase through final deployment
  • Additional years of experience leading general marketing strategy principles like channel strategy, audience/persona development and segmentation and multi-channel creative advertising
  • Must be proficient in client relationship building and supporting business development pipeline
  • Specialized understanding of marketing strategy and business execution via technology enablement. 
  • Demonstrated experience working with Microsoft SharePoint
  • Professional oral and written communication skills
  • Ability to work independently and as part of a team
  • Experience working in a fast-paced, deadline-driven environment
  • Journalistic writing skills

Information for applicants with a need for accommodation: https://www2.deloitte.com/us/en/pages/careers/articles/join-deloitte-assistance-for-disabled-applicants.html


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From entry-level employees to senior leaders, we believe there’s always room to learn. We offer opportunities to build new skills, take on leadership opportunities and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career.

As used in this posting, "Deloitte" means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

Requisition code: 190397

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