Marketing Lead Specialist

Advertising, Marketing & Commerce | MARKETING EXCELLENCE
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Position Summary

Marketing Lead Specialist: Human Capital Marketing

Are you a marketing professional who is unafraid to think differently, always thinks strategically, and keeps current on the latest trends? Are you a team player who can creatively build campaigns tied to business objectives? Do you see yourself as a strong, driven collaborator who is looking to take your skills to the next level? We are seeking a passionate and experienced professional to join our Consulting Marketing team to design and execute integrated narratives, messaging platforms, and marketing campaigns for Deloitte Human Capital Consulting that relentlessly build demand for our Brand. The ideal candidate will have prior marketing experience in brand, Human Capital/HR marketing and/or B2B professional services, with the ability to drive and manage a robust marketing program of Human Capital narratives and value propositions across our external and internal networks. If this is you, hit the "apply now" button!

Work You’ll Do:

The Human Capital Consulting Marketing Lead Specialist will work with the Human Capital portfolio marketing team to develop and execute a strategic marketing plan with a focus on bringing creative and innovative approaches to the campaigns pertaining to the future of work, the workforce, and the workplace. In this role, your responsibilities will include:

  • Strategic Marketing Planning: Developing and executing integrated go-to-market messages and campaign plans that serve Deloitte US Human Capital Consulting aligned to our master Brand
  • Campaign Development and Implementation: Executing against marketing strategy and messaging/narrative deployment through high impact marketing campaigns that use new and innovative marketing techniques such as lead generation, lead nurturing, digital and social media marketing
  • Market Sensing & Research: Identifying research needs and opportunities, executing research studies and projects, and analyzing research in order to stay current on market trends, competitive activity, business priorities
  • Content Strategy: Providing strategic input into all content and activations that support the strategic marketing plan in capturing client attention, including (but not limited to) narrative messaging and visual identity, website pages, social media postings, blogs, podcasts, sales enablement material, event experiences, and copy, while looking across channels to ensure consistency in messaging, tone and client experience
  • Thoughtware Execution and Commercialization: Facilitating go-to-market launch and promotion, including the creation and launch of our signature annual Human Capital Trends report
  • Event Support: Leading the charge on pre, during and post-event activities, including ROI capture and ongoing evaluation of our HC marketing event strategy of both in-person and virtual events
  • Data and Analytics: Developing data-driven reports that tell a compelling story against clearly defined KPIs, while articulating clearly defined and actionable recommendations against results
  • Stakeholder & Agency Collaboration and Management: Working across multiple teams including the business leaders, internal and external communications, analyst relations, alliances, sales, and Deloitte’s in-house agency
  • Budget Support: Tracking and managing fiscal year budget in collaboration with the broader Human Capitalmarketing team, including procurement and management of external vendors

Required Qualifications:

  • 5-8+ years of related experience in marketing, with a focus on business marketing strategy and planning
  • Understanding of integrated marketing communications strategies and tactics and how they come together to provide measurable results
  • Understanding of content and channel strategies and how they differ across the marketing funnel
  • Familiarity and demonstrable skill with market research, analytics, and synthesis into a story with actionable output
  • Team-oriented approach with ability to take initiative, prioritize and simultaneously manage multiple projects and tasks while meeting client expectations and deadlines
  • Outstanding interpersonal, written, verbal and presentation skills
  • Polished executive presence and professional client service manner
  • Demonstrated ability to be collaborative and interact with all levels of management
  • Flexibility, adaptability and level of comfort with ambiguity and fluid priorities
  • Strong project management skills, with attention to detail and excellent follow-through skills
  • Superior Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts
  • Bachelor’s Degree in Marketing, Communications, English or related business field
  • Limited immigration sponsorship may be available
  • Ability to travel 10%, on average, based on the work you do and the clients and industries/sectors you serve

Preferred Qualifications:

  • Experience in human capital or HR-focused services and solutions
  • Previous experience in a professional services environment
  • Advanced degree

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ExperiencedMERoles

Our people and culture

Our diverse, equitable, and inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and perspectives, and bring more creativity and innovation to help solve our client most complex challenges. This makes Deloitte one of the most rewarding places to work. Learn more about our inclusive culture.

Professional development

From entry-level employees to senior leaders, we believe there’s always room to learn. We offer opportunities to build new skills, take on leadership opportunities and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career.


As used in this posting, "Deloitte" means Deloitte Services LP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

Requisition code: 106986

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