Go-To-Market Lead

Management Consulting | Customer & Marketing
Same job available in 20 locations

Position Summary

Our practice is focused on helping organizations make strategic choices to unlock new growth, elevate the customer experience, drive innovation, and enable competitive advantage. The Customer and Marketing practice of Deloitte is seeking practitioners to work with Fortune 500 companies at the cross section of Customer Strategy and Analytics to provide differentiated insights both for client projects and Deloitte pursuits. We are looking for individuals who are adept at developing insights using analytics and then taking those insights and turning them into strategic recommendations in support of both near and long-term strategies while also providing a clear path to implementation. Further, we are looking for individuals who not only can deliver this work, but are adept at selling this work in the marketplace.

Day-to-day, your role includes: 

Defining the strategic thinking and planning of go-to-market and selling activities of data/AI/analytics work
Identifying strategic opportunities to provide data-driven services that will allow clients to grow their business
Leading selling teams to develop materials and pitches that highlight Deloitte’s capabilities in the data/AI/analytics space
Determining new opportunities among existing clients, and participating in new business initiatives
Creating frameworks and methodologies to bring to clients that solve major strategic issues, potentially leading to proprietary Deloitte assets
Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Advertising, Media, Creative, CRM, and eCommerce)
Providing support, coaching, and training to assist in the career development of direct reports and the broader team


We’re looking for strong, impactful work experience, which typically includes:

10+ years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
Experience managing a team and selling client work
Background in developing business offerings, Go-To-Market plays, etc.
Demonstrated use of analytical, critical thinking, and problem-solving skills
Understanding of modern statistical learning methods (classification models, regression techniques, supervised and unsupervised learning, etc.)
Deep industry expertise in retail, consumer, healthcare, financial services, or travel and hospitality
A four-year college degree; advanced degree preferred
Track record of strong leadership with excellent client relationship management skills
The ability to excel in a fast-paced environment
Open to travel as needed
Expertise across one or more capabilities:
Customer Experience
Expertise in customer support, user experience, human-centered design, design methodology, and voice of the customer programs and tools
In-depth knowledge of and strong interest in online advertising and emerging digital trends
Understanding of digital data technologies (Google Analytics, DMPs, site tagging, digital pixel tracking, etc.)

Knowledge of or experience in the media industry or with CRM platforms are a plus

Our people and culture

Our diverse, equitable, and inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and perspectives, and bring more creativity and innovation to help solve our client most complex challenges. This makes Deloitte one of the most rewarding places to work. Learn more about our inclusive culture.

Professional development

From entry-level employees to senior leaders, we believe there’s always room to learn. We offer opportunities to build new skills, take on leadership opportunities and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career. Learn more about our commitment to developing our people.

As used in this posting, "Deloitte" means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

Requisition code: 44239


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