Cross Consulting Campaign Architect, Manager

Advertising, Marketing & Commerce | MARKETING EXCELLENCE
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Position Summary

Cross Consulting Campaign Architect, Manager – Marketing Excellence

Do you have a strategic and executional mindset that can develop and deploy world-class marketing campaigns and deliver high-value results? Are you a team player and creative thinker with superlative skills in market, channel and content development, management and communication? Do you thrive in a fast-paced environment, working with colleagues in a virtual setting to meet our business and client needs?

We are looking for an entrepreneurial and passionate strategic marketing manager to join our Cross Consulting marketing team to lead campaign design and execution for New Business and Brand Amplification programs.

What you’ll do:

Campaign Strategy and Planning

  • In conjunction with the Portfolio Strategist for Cross Consulting, develop, maintain, and drive prioritization of all marketing activities for pipeline of new business and brand amplification initiatives
  • Lead the development of strategic messaging and positioning to differentiate Deloitte and advance awareness of capabilities, offerings, solutions and successes across the broader organization and in the marketplace
  • Create integrated marketing campaigns to differentiate Deloitte. This includes collaborating with internal resources to produce marketing content, and producing material suites over various channels (digital, print, social, video, etc.) to aid with local activation in targeted geographies
  • Proactively gather and communicate market and competitive insights to business stakeholders, to actively shape opportunities and campaign strategies
  • Implement programs that deliver on annual and quarterly marketing plans to meet business goals and work closely with cross-functional teams to execute agile plans and support tracking of alliance marketing investments
  • Develop strategic briefs (business case) for potential marketing campaigns; drive approval process for campaigns with key leadership
  • Engage other Campaign Architects to coordinate campaign activities and pull in other capabilities, as appropriate
  • Engage Green Dot Agency (internal agency) in execution of campaigns; oversee, in conjunction with Agency, delivery of campaigns
  • Serve as a liaison between key stakeholders, Brand, Green Dot Marketing and Communications, Deloitte Digital, and the major portfolios and business entities of Consulting
  • Drive messaging and campaign content communication, adoption and integration across Consulting portfolio teams
  • Manage overall marketing calendar, including major campaigns, product/offering launches, major events, and core marketing maintenance activities
  • Bring strategic insight to help support rapid response to emerging and breaking market trends to deploy agile campaigns to reach target audiences and influencers.
  • Bring innovative thinking and marketing practices to all Consulting marketing activities

Budgeting and Measurement

  • Plan and manage marketing budgets for campaigns
  • Develop metrics and KPIs to assess campaign success, with relentless focus on actioning against insights, agile optimization, and partnership with sales to drive client demand
  • Report periodic results and optimize campaigns against data-driven insights

Business Advisor

  • Serve as marketing advisor to key stakeholders within areas of responsibility – assist with articulation of value propositions, develop marketing objectives in support of key priorities and serve as connection point across Deloitte and the firm
  • Work with and advise SC&E business strategists to define audience goals, targeting strategies and deploy engaging tactics

The team:

Deloitte’s Consulting Marketing team provides value to the US Firms by differentiating the Deloitte brand, driving Deloitte’s business priorities forward, innovating new marketing and communications solutions, and delivering distinct client experiences. We develop cutting-edge marketing and communications plans, creative assets, and unique experiences that engage our internal and external audiences; deliver on the strategy of our businesses; and capture the hearts, minds, and loyalty of our clients.


Qualifications include:

  • Communications professional with a minimum of 8+ years relevant experience
  • Bachelor's degree, preferably in Marketing, Communications, English, Public Relations, Advertising, Journalism, and / or Business, is required
  • Proven success in developing and executing internal communications strategies / plans for a large business, preferably in professional services
  • Solid organizational and project management skills with the ability to prioritize and manage expectations across multiple, complex projects / priorities
  • Strong executive presence and comfort working with and advising senior management
  • Analytical mindset, with ability to interpret data into meaningful insights and strategies
  • Detail-oriented with fantastic follow-through skills
  • Excellent verbal and written communication skills—including effective storytelling and presentation skills
  • Ability to work in a matrixed organization with a cross-functional, virtual team; experience in large corporate settings and / or professional services a plus
  • Flexibility and ability to thrive in a fast-paced environment, while possessing a high level of comfort with ambiguity
  • Proficient in MS Office suite—including Teams, Word, Excel, PowerPoint, and One Drive; knowledge of the latest internal communications measurement platforms a plus
  • Ability to travel 10%, on average, based on the work you do and the clients and industries/sectors you serve
  • Limited immigration sponsorship may be available.

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Our people and culture

Our diverse, equitable, and inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and perspectives, and bring more creativity and innovation to help solve our client most complex challenges. This makes Deloitte one of the most rewarding places to work. Learn more about our inclusive culture.

Professional development

From entry-level employees to senior leaders, we believe there’s always room to learn. We offer opportunities to build new skills, take on leadership opportunities and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career.


As used in this posting, "Deloitte" means Deloitte Services LP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

Requisition code: 117853

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