Alliances Portfolio Marketing Manager (Enabling Manager)

Advertising, Marketing & Commerce | National Consulting
Same job available in 21 locations

Position Summary

Alliances Portfolio Marketing Manager

Position Summary

The Alliances Portfolio Marketing Manager serves as a trusted marketing advisor to their business leaders and key stakeholders with a focus on business outcomes. Overseeing a team of marketing professionals, you'll provide strategy and planning for integrated marketing plans and execute campaigns and events that support Deloitte’s portfolio of alliances aligned to the business.  This role has indirect responsibility for extended team members including marketing practitioners who collaborate with the alliance partners, internal business stakeholders, and external vendors. 

As the Alliances Portfolio Marketing Manager, you’ll lead the development and implementation of strategic marketing plans and programs across a portfolio of alliances aligned to strategic business priorities. This includes the successful creation and execution of alliance marketing campaigns, resource management, investment decisions, event sponsorships, creative direction and alliance marketing relationship management.  The role will be responsible for developing for best-in-class marketing operations as well as oversight for marketing campaign execution across industries and accounts. This role pioneers marketing strategies in order to keep pace with evolving organizational needs and external market opportunities, to support Deloitte’s firm-wide growth ambitions for Ecosystems & Alliances and the alliances’ contribution to the firm’s growth. As alliances in a portfolio expand into strategic imperatives around broader ecosystem plays or into new markets.

 

Work you’ll do

Develop and maintain a trusted advisor and partner relationships across the Deloitte Supply Networks portfolio of alliances

        Provide strategic marketing counsel to Deloitte portfolio and alliance leadership, business leaders as well as alliance marketing counterparts and leadership

        Develop and set priorities, uncover market opportunities and craft marketing investment strategies for campaigns, quarterly plans, and annual business reviews

        Identify bold plays aligned with Ecosystems and Alliances (E&A) business for a full view of the relationship opportunities, and to develop and execute campaigns across multiple regions

        Collaborate with member firm marketing leaders (Consulting, Tax, Advisory), based on alliance maturity and synergies

        Advise and develop comprehensive guidance for consistent, successful marketing strategies to offering portfolio leaders, practice leadership and professionals

        Work together with Deloitte and The Smart Factory @ Wichita State University (WSU) to bring alliance solutions, PR, and campaigns to market

Plan and execute comprehensive marketing programs that align with practice business objectives and alliance partner goals to promote and sell joint-alliance offerings, increasing attachment of associated Deloitte services

        Synthesize cross-alliance and alliance-specific priorities to plan and execute issue-based marketing campaigns with messaging that align with E&A business objectives and differentiate Deloitte in the market to accomplish sales and growth targets

        Advocate alliance market position as a leader in new and existing markets by establishing key themes and brand for practice to generate demand, ensure consistency and enhance visibility/favorability with internal/external audiences

        Identify and launch joint-alliance marketing programs to align with the go-to-market strategy, supporting alliance/s and reinforcing Deloitte’s top tier positioning within the partners’ communities / ecosystems

        Strengthen the Deloitte brand with clients, prospects, and alliance with innovative, best practices that can be applied across the firm

        Drive awareness, preference and engagement with the offering portfolios/alliances and identify market opportunity for key industries and personas

Build and manage a team of marketing professionals who support a diverse portfolio of alliance programs and initiatives

        Manage team of marketing professionals responsible for development of marketing plans and execution of marketing campaigns; coach team members to success in daily efforts to drive programs and further develop skills outside of comfort zone

        Identify strengths and developmental areas of team members, providing guidance and counsel on goals; Mentor team related to skills development, training or firm contribution opportunities

        Provide performance management and ongoing guidance for team with regards to roles & responsibilities; Approve and provide counsel for development of strategic briefs; Vet requests for marketing support of new business needs

Lead with influence to align strategic priorities with GTM programs to drive and progress pipeline

        Build and maintain strong working relationships and business alignment with key members of alliance marketing team and counterparts while building broader relationships within Deloitte to influence deeper engagement.

        Collaborate with industry and services marketing to help create comprehensive external positioning of service offerings, promoting ‘One Deloitte’ and leveraging broad view of Deloitte’s capabilities and technology trends

        Manage ongoing relationships with Deloitte’s internal marketing community, to proactively identify and promote alliance assets and solutions

        Support the enablement of sales pursuits through development of client testimonials/case studies working directly with lead engagement partners and clients, with the help of E&A Marketing Services

        Build energy and momentum across functions, member firms and competencies to promote cross-business solutions, capabilities, awards and recognition at strategic events

        Engage in select firm-wide initiatives and provide incremental, integrated touchpoints for Signature Issues, Sectors, Ecosystem and Diversity and Inclusion programs

Operate with ROI accountability for alliance marketing program investments and capabilities

        Evaluate sponsorships and strategic investments in signature conferences, annual summits, sales kickoffs, and bespoke events to support a differentiated value proposition, joint sales alignment, and high-touch client engagements

        Demonstrate leadership in creating and managing operational activities, while promoting adoption of standards and tools to drive efficiencies; liaise with the Green Dot Agency/ E&A Marketing Services for cohesive support of business

        Develop KPIs to improve campaign performance, centered on target industry sectors/key accounts, to drive measurable increase in pipeline and inform future campaign tactics, with the help of the Green Dot Agency

        Implement account-based marketing programs promoting GTM offerings with collaborative influence to nurture key accounts within the sales pipeline and facilitate integration across sales, marketing, alliance account teams

        Oversee development of alliance content, eminence, and digital strategy for campaigns and events relevant to target audience/personas in digitally-enabled marketing model

 

Oversee a growing ecosystem/portfolio of alliance offerings and capabilities, defining service models to maximize external visibility and operational efficiency

        Lead development of an integrated alliance ecosystem marketing strategy aligned to the growth objectives for the business

        Manage overall portfolio of alliance campaigns/activities, adapting to E&A priorities and allocation of appropriate marketing resources

        Manage client expectations for speaking opportunities with alliance (i.e. keynotes, video shoots, webinars, etc.)

        Liaise with Web, Social Media, Internal Communications, Analyst and PR team around initiation and development of priority stories, collaborating to drive internal awareness and external media coverage of eminence when applicable

        Adapt the alliance marketing strategy and collaborate with Marketing Services to deliver creative, internal/external communications, demand generation activities and portfolio of events

Qualifications

Required:

        Bachelors degree in Marketing or related field

        10+ years of experience in B2B marketing in the professional services industry

        7+ years of management experience

        5+ years experience designing and delivering marketing campaigns

        Understanding of Supply Networks, Smart Manufacturing, Analytics, Cloud, and associated ecosystems (e.g Siemens, Coupa, o9, OMP, Anaplan, SAP ARIBA, Manhattan, Aera, PTC)

        Deep experience managing creative and vendor resources to launch digital campaigns

  • High proficiency with MS Excel, Word, and PowerPoint
  • Up to 30% travel required

Preferred

        7+ years alliance marketing preferred

        5+ years digital marketing experience

        Advanced degree a plus

        Experience integrating martech technologies and tools to develop advanced digital marketing campaigns

        Experience in managing and developing cross-functional teams in support of alliance programs

        Proven experience effectively prioritizing workload to meet deadlines and work objectives

  • Ability to develop and grow connections in matrixed environment that enhance the E&A brand and support sales in a measurable way
  • Ability to execute complex programs across a highly-matrixed environment, with strategic focus on business growth and integration
  • Exceptional negotiation and problem-solving skills; flexibility and adaptability
  • Proven ability to collaborate, communicate, and seamlessly lead local and remote teams


Our people and culture

Our diverse, equitable, and inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and perspectives, and bring more creativity and innovation to help solve our client most complex challenges. This makes Deloitte one of the most rewarding places to work. Learn more about our inclusive culture.

Professional development

From entry-level employees to senior leaders, we believe there’s always room to learn. We offer opportunities to build new skills, take on leadership opportunities and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career. Learn more about our commitment to developing our people.


As used in this posting, "Deloitte" means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

Requisition code: 18774

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