Alliances Marketing Specialist - IBM - National_Office

Advertising, Marketing & Commerce | National Consulting
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Position Summary


Alliances Marketing Specialist – IBM (Senior Consultant)

Role Overview

Are you a marketing professional who is unafraid to think differently, always thinks strategically, and keeps current on the latest trends? Are you a team player who can creatively build campaigns tied to business objectives? Do you see yourself as a strong, driven collaborator who is looking to take your skills to the next level? We are seeking an innovative Alliances Marketing Specialist who will combine marketing expertise and digital experience with strong relationship and project management skills to execute and deliver on integrated marketing campaigns. In this role, you will implement client-facing programs and event sponsorships that enable sales and support demand generation. You will collaborate with key stakeholders to clearly define requirements and deliver expected results.

As the Alliances Marketing Specialist, you will be responsible for managing defined alliances marketing programs to create internal and external awareness of technology solutions in a fast-paced team environment. In this hands-on role, you’ll be responsible for crafting integrated campaigns that leverage marketing techniques such as lead generation, lead nurturing, digital and social media marketing. This role supports Deloitte’s Ecosystems & Alliances (E&A) business strategy and collaborates with some of the world’s leading technology providers to address business challenges and meet new market needs.

Work You’ll Do (Responsibilities)

  • Strategic Marketing Planning - Build integrated marketing campaign strategies to differentiate Deloitte’s relationship with IBM based on a deep understanding of the business strategy and priorities
  • Messaging & Positioning - Support the development of strategic messaging, positioning and target audience development to advance awareness and build demand for capabilities, offerings, solutions and successes across the broader organization and in the marketplace
  • Content Strategy & Development - Collaborate with subject matter experts and marketing agency resources to establish content strategy, and oversee production of material suites over various channels (digital, print, social, video, etc.) to aid with local activation in targeted geographies
  • Campaign Development & Implementation - Manage execution of marketing activations, including but not limited to thought leadership (eminence, reports, surveys), Deloitte-hosted and third-party events, externally-facing videos and webcasts, speaking opportunities for alliance leaders, social media and blogging, and digital advertising; liaise with internal and/or agency partners to launch and optimize
  • Data & Analytics - Track, monitor and measure the effectiveness of marketing activities and contribute to the creation of ROI reports; implement new programs based on an understanding of business goals, and work closely with cross-functional teams to apply agile principles that enable tracking of alliance marketing investments
  • Global Network Collaboration – Work across multiple teams, including business leaders, other members of the Deloitte marketing organization, internal and external communications teams, country-based marketing professionals and alliance teams to ensure consistent positioning as a global network and service provider, with local expertise

The Team

Deloitte Consulting’s Marketing team provides value to the US Firms by differentiating the Deloitte brand, driving Deloitte’s business priorities forward, innovating new marketing and communications solutions, and delivering distinct client experiences. We develop cutting-edge marketing and communications plans, creative assets, and unique experiences that engage our internal and external audiences, deliver on the strategy of our businesses, and capture the hearts, minds, and loyalty of our clients.

Qualifications | Required

  • Bachelor's degree or higher in Marketing, Communications, English, Public Relations or related field
  • 5+ years of professional B2B marketing experience in technology or professional services, including an understanding of how marketing and comms strategies and tactics come together to provide measurable results
  •  Ability to travel up to 25%, on average, based on the clients and industries/sectors you serve

 Qualifications | Preferred

  • Alliance marketing experience in within Cloud
  • Creative mindset with passion and drive to foster innovation in marketing and communications
  • Depth of experience in designing and executing B2B content marketing and digital campaigns; experience working closely with creative and agency resources in support of campaign development and execution
  • Team-oriented approach, with ability to take initiative, prioritize and simultaneously manage multiple projects and tasks while meeting client expectations and deadlines
  • Experience working with a team in a virtual mode with remote resources; track record of achieving success in a matrixed organization.
  • Strong project management skills, with attention to detail and excellent follow-through skills; proven experience effectively prioritizing workload to meet deadlines and objectives
  • Flexibility, adaptability and level of comfort with ambiguity and fluid priorities
  • Outstanding interpersonal, written, verbal and presentation skills
  • Polished executive presence and professional client service manner
  • Superior Microsoft Office skills (e.g., Word, Excel, Power Point, Outlook)
  • Agile marketing experience

*Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $93,000 to $163,000.

You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

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Our people and culture

Our diverse, equitable, and inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and perspectives, and bring more creativity and innovation to help solve our client most complex challenges. This makes Deloitte one of the most rewarding places to work. Learn more about our inclusive culture.

Professional development

From entry-level employees to senior leaders, we believe there’s always room to learn. We offer opportunities to build new skills, take on leadership opportunities and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career.


As used in this posting, "Deloitte" means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

Requisition code: 113158

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