GPS Experiential Marketing Leader

Advertising, Marketing & Commerce | GPS Client Excellence
Same job available in 9 locations

Atlanta, Georgia, United States

Boston, Massachusetts, United States

Chicago, Illinois, United States

Dallas, Texas, United States

Hartford, Connecticut, United States

Nashville, Tennessee, United States

New York, New York, United States

Philadelphia, Pennsylvania, United States

Washington, District of Columbia, United States

Position Summary

GPS Experiential Marketing Leader —Government & Public Services (L6)

Location is flexible – Preference for Atlanta, Boston, Chicago, Dallas, Philadelphia, Washington, DC

If you are an event marketing leader with deep event (digital and in person) and content marketing expertise who is passionate about taking events and content to the next level, we’d like to talk to you. We are looking for a marketing leader to lead our Government and Public Services (GPS) Experiential Marketing team who will play a role in enhancing our overall event and content marketing effectiveness.

Event Marketing: You’ll focus on three key areas event portfolio planning, event experience design and ongoing portfolio management.

Content Marketing: You’ll focus on overall marketing strategy for our Deloitte Center for Government Insights.


The ideal candidate will be an experienced marketing professional who possesses a strategic mindset with a demonstrated ability to work collaboratively with individuals at all levels of a matrix organization to execute integrated marketing campaigns that drive results.

Specific areas of focus include:

Portfolio planning Helping to ensure we are taking the most strategic approach to our event and content marketing investments. Key responsibilities include:

  • Develop and maintain deep understanding of Deloitte GPS business growth and marketing goals
  • Serve as a leader on the GPS marketing executive committee reporting directly to the GPS CMO
  • Support in the development of our Go To Market plan for events and content that aligns with our GPS hypergrowth strategy and priorities
  • Look for ways to improve our marketing spend, including identifying cross leverage opportunities

Event and Content Experience Design Once we’ve defined the right mix of events and content, this leader is responsible for building the strategic blueprint for the event or content release which include:

  • Establishing goals and measurable objectives
  • Identifying our target audience
  • Understanding the impact we need to have with our audience targets
  • Developing the high-level messaging framework
  • Defining the customer journey touchpoints that best map back to our goals and objectives
  • Development of event measurement plan

Strategy and Management: Serve on the GPS Executive Marketing committee and manage the Experiential marketing team members. Responsibilities include:

  • Managing and mentoring direct reports
  • Creating a culture of growth and high performance through constructive and proactive feedback
  • Cultivate the team and identify educational opportunities to grow skillsets to meet the ever-changing MarTech innovations
  • Event Sponsorship and Content audit
  • Industry trends and standard methodologies
  • Performance management and reporting
  • Competitive and partner analysis

Who You Are

You are a problem-solver and idea-generator

You are curious about Deloitte’s business and the government and public sector industry, with a passion on translating those insights into impactful strategies that are most strongly support our evolving business goals

You have a strong ability to manage and influence key stakeholders

You are a strong leader with excellent communication skills

You understand the importance of relationship building and cultivating within our multi-agency, and collaborator communities, fully adopting the concept of ‘one team’

You are a strong facilitator and storyteller, with the ability to engage and influence across all job levels within the organization.

You understand the importance of delivering measurable impacts, using data to help drive fact-based decision making

You bring a wealth of industry trends and knowledge to the team, and are passionate about staying on top of future trends

You have a positive approach, a collaborative mentality and proactively contribute your own ideas

You are a leader who thrives in all project environments, including those that require a bit of the “build the airplane while we’re flying it”

You are nimble and flexible and able to reset your course quickly and with ease based on the rapid changes within our event industry

You take pride in the quality and delivery of your work, and understand the importance of putting your best foot forward on every engagement

Qualifications

We are looking for a senior experiential marketer with over 12 years of experience in strategy, experiential marketing, content marketing, planning, marketing or digital strategy and strong familiarity with both in-person and digital experiences.

Proven ability to think strategically, communicate clearly, think conceptually, deal with ambiguity, drive clarity for the team and work under pressure

Strong written communication and presentation skills, executive presence, and the ability to build significant relationships with cross-departmental team members

Ability to drive and thrive in a fast-paced, high-pressure environment

Bachelor's degree in Marketing, Communications, or related field

Comfortable speaking with anyone, at any level of the organization

Creative mindset with passion and drive to foster innovation in marketing and communications. Able to manage creative teams and give strategic direction to advance brand position in the market

Other requirements

  • Bachelor’s degree required (Business, Marketing or Communications preferred)
  • 12+ years of experience
  • Ability to travel 10%, on average, based on the work you do and the clients and industries/sectors you servel
  • Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.

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ExperiencedMERoles

Our people and culture

Our diverse, equitable, and inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and perspectives, and bring more creativity and innovation to help solve our client most complex challenges. This makes Deloitte one of the most rewarding places to work. Learn more about our inclusive culture.

Professional development

From entry-level employees to senior leaders, we believe there’s always room to learn. We offer opportunities to build new skills, take on leadership opportunities and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career.


As used in this posting, "Deloitte" means Deloitte Services LP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

Requisition code: 93610

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